Panel of judges 2018

The jury in 2018 consists of 13 persons with their own approach to beauty and specific competences which come into force when they review all the enrolled beauty products. Competences could be expert knowledge about eg. ingredients, functionality, branding or professional use.

All members of the panel test all products which are registered for the competition. They test the products individually and during judge meetings they find five nominees in each category. Just like it was an Academy Award the jury find the winners and present them at the grand award celebration 20 April 2018.

The judges occasionally use what we call shadow testers where they ask other experts to test the products. Members of the jury have a lot of funny stories about how an entire dinner party can be made ​​into a scent test, where all men and women fragrances are blindtested by the guests.

See more about the judges on the panel in 2018 below.

The skin an its needs

Johan Milling Holk Poulsen

Specialist doctor in skin diseases since 2009 - in his own skin clinic since 2014. A major clinical talent with well-developed aesthetic sense and a talent for good and honest workmanship are the key features that describe Johan as a professional. He is curious in his search for the best products for the care of skin, hair and nails.

So-Me, fashion & makeup

Elham Kavousi

Elham is a freelance journalist, model, stylist, So-Me influencer and author on the beauty book 'Mørkglødet'. Elham's heart has always beat for fashion, but as she was the owner of a solid monobrow unable to find advice and guidance for her unwanted hair growth, she was in favor of self-help. As a result, she has become a self-taught expert in beauty, which she pleasantly shares in both her book and on Youtube.

Professional makeup

Anne Staunsager

Experienced make-up artist based in Copenhagen, but Anne often works abroad on international assignments both campaigns and editorials. Anne manages to rethink makeup and master both classical and more artistic expressions. Anne has won four Awards as best Makeup Artist and has been nominated eight times.

Professional hairstyling and international trends

Henrik Haue

An artist in his profession - the hair. Henrik possess great expertise and great creative abilities. Creates new looks in campaigns and editorials for both Danish and foreign customers and magazines. Henrik has won the award as the Hair Artist of the Year four times and been nominated eight.

The professional and holistic approach

Line Friis

One of Denmark's leading beauticians. In addition, trained in reflexology, acupuncture, healing, yoga, Japanese lifting, cosmofacial, lymphatic drainage, craniosacral therapy, meta medicine etc. All to create a holistic approach to the profession. Line has her own clinic, but also organizes beauty and yoga retreats.

Fashion, lifestyle and well-being

Sofie Jørgensen

Sofie has worked with beauty the past 20 years. Sofie is a beauty and wellness journalist for the biggest Danish fashion, beauty and lifestyle magazines. Sofie has studied nutrition and health, is educated both beautician and makeup artist and has worked as a makeup artist in the fashion and film industry.


Helle Husted

Purchasing Manager at Matas. Has many years of procurement experience in the retail industry and experience in pharmacy and beauty industry.

Retail, consumer trends and strategy

Didde Juul

Buyer at Magasin du Nord with a great passion for beauty. Didde has worked in the industry for more than 15 years. Has experience in purchasing, sales and logistics. Didde is always chasing new and exciting brands that can push a little to the sometimes static market.

Skincare, cosmetics and pharmacy consumers

Lars Holm Jensen

Director of A-Apoteket, a shopping chain of pharmacies in Denmark. Lars has the overall responsibility for the chain's assortment strategy including the skin care brands that are sold in the chain of 220 pharmacies. Lars is pharmacist with an in-depth knowledge of ingredients.

The hair, trends and professional use

Marianne Jensen

Marianne started her career in the hairdressing sector for more than 20 years ago and is today one of the leading Danish hair artists. Marianne has a creative approach to the craft, and she is known for mastering high technical expertise with current trends. Voted as the Best Danish Hair Artist 2015 by Elle Style Awards.

Trends and communication

Julia Lahme

Trend researcher, lifestyle expert and owner of an advertising agency. Julia has a cand. mag in ethnology, working for Danish and international companies with trend research and communication of fashion, beauty and lifestyle products. Author of five books and lifestyle expert on DR1 and TV2. Julia is also blogger and former editor of the magazine Cosmopolitan.

Beauty products, market trends and trade in general

Nina H. Kluge

Managing Editor at Fagbladet Kosmetik and the newsletter BeautyNews. Broad knowledge of the cosmetics industry, its products, treatments and trends.

Cosmetic legislation, labeling, ingredients and marketing

Anne-Dorte Mathiesen

Chairman of the Danish Beauty Award board. MSc Food Science, journalist and consultant. Many years of experience in the cosmetics area. In-depth knowledge of ingredients and legislation for cosmetics.

Photo by Signe Mørkeberg Sjøstrøm, Kim Vadskjær