Login to the registration page is:  DBA2021

Registration of products

Products that are going to be enrolled to the Danish Beauty Award 2021 must be registered via the website https://danishbeautyaward.dk/en/submit-product/. All companies must use the following login to access the registration form: DBA2021.

One registration form is required per product. If you want a product enrolled in multiple categories, select the desired categories in the list (ctrl + click) and write reasons for all categories in the field below. If more products are registered, click on “Click here to register more products”. A confirmation per product will be sent by e-mail to the address entered. Each product must be send together with the registration number.


Registration must be finished on the website by 15 January 2021. The products should be at the judges on 18 January 2021 at the addresses given below. Early bird deadline is 15 december 2020.

Fee before 15 December 2020: DKK 1500 ex VAT
Fee after 15 December and before 15 January: DKK 1800 ex VAT

Products for the judges panel and SoMe

The products must be shipped directly to the judges at the following addresses:

Lahme Aps
Att.: Julia Lahme
Jens Kofods Gade 1, st. tv
1268 København K
Mail: julia@lahme.dk
Tlf.: 27581977

Att: Lars Holm Jensen
Venlighedsvej 6
2970 Hørsholm
Mail: lhj@a-apoteket.dk
Tlf.: 20108476

Alice Wassard
Matas A/S
Rørmosevej 1
3450 Allerød
Mail: awa@matas.dk
Tlf.: 40364578

Anita Falslund
Artillerivej 160, 5 sal lejl. 3
2300 København S
Mail: caliapples@gmail.com
Tlf.: 22600120

Anthony Aconis
Fireball A/S
Livjægergade 17
2100 København Ø
Mail: tony@fireball.dk
Tlf.: 35254400

Didde Juul
Jernbane Alle 55
3060 Espergærde
Mail: didde.juul@magasin.dk
Tlf.: 42135976

Elisabeth Tangen Olesen
Mosekæret 6
2880 Bagsværd
Mail: Elisabeth.Olesen@illum.dk
Tlf.: 40525440

Fagbladet Kosmetik ApS
Att.: Nina H. Kluge
Sommervej 13
2920 Charlottenlund
Mail: nina@fagbladetkosmetik.dk
Tlf.: 61684180

Nina Larsen
Strandgade 26, 2. Sal
1401 København K
Mail: ninalarsenartist@gmail.com
Tlf.: 20129622

Ronni Lund (new address!)
Helsinkigade 19 st. th
2150 Nordhavn
Mail: ronnilund@hotmail.com
Tlf.: 20104035

Silke Grane
Ejgårds Tværvej 6, st. 1
2920 Charlottenlund
Mail: silkegrane@gmail.com
Tlf.: 21803311

Søs Wollesen
Lundtoftegade 66, 4. th
2200 København N
Mail: sw140466@gmail.com
Tlf.: 21495495

Danish Beauty Award
Att.: Anne-Dorte Mathiesen
Blomstermarken 25
3060 Espergærde
mail: adm@danishbeautyaward.dk
Tlf.: 22912476

If you want to be part of DBA’s actions on social medias, then 14 cosmetic products must be sent, 13 for judges and 1 for photo use at Lahme Aps – therefore, two products to Lahme Aps.

If you want to sign up for Influencer’s Choice Award 2021, you should ship products to the judges in the first round. And if the product is nominated in this category, it will subsequently be sent to the 5-8 selected influencers. More info follows this year’s influencers.

The judges very much hope that the products for testing can be with them very soon! Remember to provide PO/Requisition Number in connection with the registration, if required by your company.

Upon registration, a registration number will be assigned to accompany the product when it is sent to judges panel. Please remember this registration number on the products and please also label the package with DBA 2021. Products for SoMe photos should be marked in the bottom or at the back of the product.

Package instructions

The products must be sent to the judges addresses mentioned above.

Two products must be sent to Lahme Aps, if you want the product photographed for SoMe. If you register more products, please pack in one package for each judge. Put the registration number on the product and please remember to mark DBA 2021 on the package. You are welcome to attach a greeting, product information, press clippings or anything else that should support the judges’ experience of the products when they are tested.

Remember that all products must be marked with the registration number you receive when registering – otherwise it can be difficult to control the process and ensure the right overview. The number can be affixed with a sticker or written on the product. The package itself is marked with DBA 2021.

Do you register for a treatment, clinic, shop or similar you can consider sending instructions, gift cards, etc. with information on how the judges should make an appointment for a visit / treatment.

If you have questions about the registration, please contact Anne-Dorte Mathiesen at adm@danishbeautyaward.dk or tel. 22912476.

Registration fee

Before 15 December 2020 the registration of a product for the Danish Beauty Award 2021 costs DKK 1500, – ex. VAT per product (does not apply to the Classic and the Fiery Soul of the Year). After 15 December and until 15 January 2021 the cost is DKK 1.800 ex. VAT. The amount covers registration of 1 product no matter how many categories the product is registered for. However, a registration fee for the Year Series is always charged. It is only necessary to send one product to the judges, regardless of the fact that several categories have been registered.


Evaluation of products will only take place when registration of payment is made. Invoice will be sent out per separate mail. Indicate if there are special circumstances that must be taken into account for example the PO number.

The form

You must complete a form with contact information, product description (brand, product name, launch date / month, possible suggested retail price, short description and category selection). It is very important that the field with reasons  is filled in. The reason why this product is a winner must be short and accurate but descriptive, convincing, scientific, documentary, etc. If a product is listed in several categories, there must be a justification per category that describes why the product may be a winner of that particular category. The reasoning forms the basis for the judges’ views on the product and its relevance as a nominee / winner. It is important that the text indicates the particular and remarkable values of the individual product. Answer the question “Why is the product a winner?” There is one field to use for reasons for all categories selected. Type the category as a headline and then the reasoning. Remember the SoMe text and tags and hashtags.

Upon registration, a registration number will be assigned to accompany the product. Remember to enter the assigned registration number on each product. Please inform in the database if press material, documentation etc. is forwarded with the product.

Upload photo

Product photo (pack shot) minimum 300 dpi JPEG format must be uploaded together with the form at www.danishbeautyaward.dk. Photos must be pack shot – no background. 3 photos can be uploaded. Photo should have a size of 1-2MB. Important: The name of the image file should be the same as the product name.

Contact Danish Beauty Award

If you have any questions, please contact the organizer and chairman of DBA’s board Anne-Dorte Mathiesen – Tel: +45 22 91 24 76 – Mail: adm@danishbeautyaward.dk.