Login to the registration page is:  DBA2020

Registration of products

Products that are going to be enrolled to the Danish Beauty Award 2020 must be registered via the website https://danishbeautyaward.dk/en/submit-product/. All companies must use the following login to access the registration form: DBA2020.

One registration form is required per product. If you want a product enrolled in multiple categories, select the desired categories in the list (ctrl + click) and write reasons for all categories in the field below. If more products are registered, click on “Click here to register more products”. A confirmation per product will be sent by e-mail to the address entered. Each product must be send together with the registration number.


Registration must be finished on the website by 13 December 2019. The products should be at the judges on 17 December 2019 at the addresses given below.

Products for the judges panel and SoMe

The products must be shipped together in three packages to the following addresses:

11 products to

Kumlehusvej 1B
DK-4000 Roskilde
Mrk.: Danish Beauty Award 2020

2 products for (only 1, if you are not interested in having your product shown at our social medias – Instagram, Facebook mv.).

Lahme Kommunikation
Jens Kofods Gade 1, st. tv.
1268 København K.
Att.: Julia Lahme

1 product directly to Danish Beauty Award

Danish Beauty Award
Blomstermarken 25
3060 Espergærde
Att.: Anne-Dorte Mathiesen

So if you want to be part of DBA’s actions on social medias, then 14 cosmetic products must be sent, 13 for judges and 1 for photo use at Lahme Communications in 3 consignments of 11 + 2 + 1 products.

If you want to sign up for Influencer’s Choice Award 2020, you should ship products to the 11 + 2 + 1 in the first round. And if the product is nominated in this category, it will subsequently be sent to the 6-8 selected influencers. More info follows this year’s influencers.

The judges very much hope that the products for testing can be with them very soon! Remember to provide PO/Requisition Number in connection with the registration, if required by your company.

Upon registration, a registration number will be assigned to accompany the product when it is sent to judges panel.

Package instructions

The products sent to ALPI’s address must be packed in 11 bags or boxes with names of each of the judges. The judges names are:

Alice Wassard
Anita Falslund
Anthony Aconis
Didde Juul
Gun-Britt Zeller
Kirsten Schmidt
Lars Holm Jensen
Mina Ingerslev
Nina H. Kluge
Silke Grane
Søs Wollesen

1 + a SoMe product = 2 for
Julia Lahme

1 product to
Anne-Dorte Mathiesen

The 11 bags or boxes can then be packed in a large shipment. Note that it is advantageous to distribute the products as stated per. judge as you can write a personal greeting to each of the judges and attach product sheets, information, press clippings or anything else that will substantiate the judges’ experience of the products when tested. This ensures that your often very extensive press material is available to each of the judges and that the products are held together.

Remember that all products must bear the registration number you receive at registration – otherwise it may be difficult to control the process and ensure the right overview. The number can be affixed by a sticker or written on the product. The package itself has to be labeled with DBA 2020.

Package tips: When packing as stated above – per. judge in the big shipment – you probably avoid too much inner packaging, “chips”, plastic filling, etc. which normally protects the products during transport. Do you have an office around Copenhagen, then please consider whether a delivery by taxi or lorry directly from door to door might be easier and cheaper.

ALPI (Martin Black) can be contacted by mail: mbb@alpi.dk  or by phone 40843088 for questions about delivery.

Registration fee

Before 1 december 2019 the registration of a product for the Danish Beauty Award 2020 costs DKK 1500, – ex. VAT per product (does not apply to the Classic and the Fiery Soul of the Year). After 1 December and until 13 December the cost is DKK 1.800 ex. VAT. The amount covers registration of 1 product no matter how many categories the product is registered for. However, a registration fee for the Year Series is always charged. It is only necessary to send one product to the judges, regardless of the fact that several categories have been registered.


Evaluation of products will only take place when registration of payment is made. Invoice will be sent out per separate mail. Indicate if there are special circumstances that must be taken into account for example the PO number.

The form

You must complete a form with contact information, product description (brand, product name, launch date / month, possible suggested retail price, short description and category selection). It is very important that the field with reasons  is filled in. The reason why this product is a winner must be short and accurate but descriptive, convincing, scientific, documentary, etc. If a product is listed in several categories, there must be a justification per category that describes why the product may be a winner of that particular category. The reasoning forms the basis for the judges’ views on the product and its relevance as a nominee / winner. It is important that the text indicates the particular and remarkable values of the individual product. Answer the question “Why is the product a winner?” There is one field to use for reasons for all categories selected. Type the category as a headline and then the reasoning. Remember the SoMe text and tags and hashtags.

Upon registration, a registration number will be assigned to accompany the product. Remember to enter the assigned registration number on each product. Please inform in the database if press material, documentation etc. is forwarded with the product.

Upload photo

Product photo (pack shot) minimum 300 dpi JPEG format must be uploaded together with the form at www.danishbeautyaward.dk. Photos must be pack shot – no background. 3 photos can be uploaded. Photo should have a size of 1-2MB. Important: The name of the image file should be the same as the product name.

Contact Danish Beauty Award

If you have any questions, please contact the organizer and chairman of DBA’s board Anne-Dorte Mathiesen – Tel: +45 22 91 24 76 – Mail: adm@danishbeautyaward.dk.