Panel of judges 2015

The jury in 2015 consists of 13 persons with their own approach to beauty and specific competences which come into force when they review all the enrolled beauty products. Competences could be expert knowledge about eg. ingredients, functionality, branding, professional use or the primetime segment.

All members of the panel test all products which are registered for the competition. They test the products individually and during judge meetings they find five nominees in each category. Just like it was an Academy Award the jury find the winners and present them at the grand award celebration 29 April 2015.

The judges occasionally use what we call shadow testers where they ask other experts to test the products. Members of the jury have a lot of funny stories about how an entire dinner party can be made ​​into a scent test, where all men and women fragrances are blindtested by the guests.

Read more about each jury member below.

The young, trendy consumer and professional use

Mette Thorsgaard

Mette is one of Scandinavia's leading hair stylists. Her high professionalism and creativity made both Copenhagen, New York and Stockholm to her workplaces. She was honored Danish Hairstylist of the Year 2012. And was nominated in 2013.

Skin, innovation and technology

Jørgen Esmann

Dermatologist with extensive knowledge on skin functionality and treatment of the skin. Experience with treating age-related changes in the skin.

Media and prime-time consumers

Pernille Aalund

Director of innovation at Aller , TV host, lecturer and author. Founder of Magasinet Q and


Helle Husted

Purchasing Manager at Matas. Have many years of purchasing experience in retail and experience in pharmacy and beauty industry.

Retail, consumer trends and strategy

Didde Juul

Buyer at Magasin du Nord with a great passion for beauty. Didde has worked in the industry for more than 12 years. Has experience in purchasing, sales and logistics. Didde is always chasing new and exciting brands that can push a little to the sometimes static market.

Skincare, cosmetics and pharmacy consumers

Lars Holm Jensen

Director of A-Apoteket, a shopping chain of pharmacies in Denmark. Lars has the overall responsibility for the chain's assortment strategy including the skin care brands that are sold in the chain of 200 pharmacies. Lars is pharmacist with an in-depth knowledge of ingredients.

Consumer insight, shopperism, lifestyle and trends

Anthony Aconis

One of the best advisors and commentators, when it comes to consumer insight, shopperism, lifestyle and trends. Anthony has many years experience from the international communications world. He has worked in communications, marketing and branding in New York, Sao Paulo and Copenhagen. Anthony Aconis is director of the advertising and marketing agency Fireball.

Makeup, hair and international trends

Sine Ginsborg

One of the leading hair and makeup artists with more than 15 years of experience. Sine works in Copenhagen, London, Paris, Milan, Barcelona and New York. Sine has won an award in 2014 as Makeup Artist of the Year at Elle Style Awards. Besides the work as makeupartist Sine has Sine Ginsborg Make-up School and is a beauty expert on Danish TV.

Hair, makeup and skincare 40 +, the professional angle

Mette Bundgaard

Beauty Editor of the magazine Liv (Benjamin). Trained cosmetologist and makeup artist. He has written about beauty for over 14 years and has shot hundreds of fashion and advertising campaigns.

Professionel use

Pernille Bjarnøe

Since 1991 head of the Cosmetology School CIDESCO. Pernille has seen and survived many trends in skin care, nails and makeup. The primary focus of the school and Pernille is to understand the product content and the effect on the skin.

Celebrity trends and journalism

Katja Maria Salomonsen

Experienced journalist at BT with a focus on lifestyle. Presenter at BTTVs permanent lifestyle program 'Stil & Skønhed' (Style & Beauty).

Beauty products, market trends and trade in general

Nina H. Kluge

Managing Editor at Fagbladet Kosmetik and the newsletter BeautyNews. Broad knowledge of the cosmetics industry, its products, treatments and trends.

Cosmetic legislation, labeling, ingredients and marketing

Anne-Dorte Mathiesen

Chairman of the Danish Beauty Award board. MSc Food Science, journalist and consultant. Many years of experience in the cosmetics area. In-depth knowledge of ingredients and legislation for cosmetics.