The judges
The judges panel at the Danish Beauty Award 2021 consists of 13 judges. All the judges have a special area of ​​competence and function in the panel and all has their own approach to the world of cosmetics. In the composition of the judging panel, emphasis has been placed on the panel as a whole possessing deep insight and experience in the various parts of the beauty industry.

The assessment process
The judges will first assess the submitted products individually and look at trends. At the first round of judging, which is a closed voting, where the judges with their own approach evaluate the products according to different criteria. The criteria are adapted to the individual category, and concern the composition, efficiency, fragrance (or lack of the same), holistic experience, etc. The judges then meet to discuss and to find 5 nominees in each category. The nominees will be announced during spring 2021 (April/May). Immediately before the award ceremony, the judges will meet again to find the winners of the Danish Beauty Award in all categories. The winners will be announced at the award ceremony on June 4th 2021.

Independence and impartiality
It is central that the judges are impartial and we do not allow special interests to have an impact on the judges’ assessment. Before joining the judging panel, the individual judge has therefore described to the DBA his competencies and related activities, so that the risk of potential conflicts of interest can be identified. The DBA has drawn up a set of ethical guidelines that determine how judges should act and deal with any conflicts of interest, including when a judge has a lack of hability and is unable to vote. The board of DBA can also in special cases choose to suspend a judge – e.g. in connection with a change of job, where the act of judge is no longer possible and ethically justifiable.

Every judge must indicate at the start of a product evaluation if he or she has commercial interests in relation to the product. At the judges’ meetings, where evaluation and assessment take place, it is important that any judge who has a professional collaboration and / or interests in a specific product, himself / herself indicates this to the judiciary before the discussions of the category in question take place. As a judge with interests in a brand or product, you can participate in technical / professional discussions, but the judge has no voting rights. In the final assessments, which determine the final placement in a close run, a judge with impartiality issues may be asked to leave the meeting during the final vote. Alternatively, the judge’s assessment may be neutralized in the overall assessment.

Duty of confidentiality
Judges are bound by professional secrecy. During the period in which the products have been selected, tested and assessed, the submitted products, their qualities or in any way may be discussed with manufacturers or distributors in a way that may have a competitive effect on the assessment. Guidance or advice on products in relation to DBA must be of a technical, professional nature only. No judge may report from the judges’ meetings and all matters relating to the open discussions at these meetings shall remain under the auspices of the DBA unless otherwise agreed.

Judges schemes
All forms must be treated with confidentiality by the panel. Forms may thus not be redistributed to third parties and are therefore only a tool in the refereeing process. All winning products receive a justification from the judges. Nominees and suppliers of registered products can subsequently ask for a justification from the judges.

‘Shadow testers’
The judges occasionally use what we call shadow testers, where they put other experts to test the products. But all judges must ultimately share experiences, assessments and comments with the rest of the panel.

Sponsorship contributions, contributions to the goodie bag or other product submission in connection with product launches have no influence on the judges’ assessment of products in the competition.