This year's Hair Care Award is for all hair care products, except hair styling products. Shampoo, conditioner (also shampoo / conditioner set), hair masks, hair oils or other types of hair care products. The products are assessed based on composition, effectiveness, significance for the appearance of the hair, as well as fragrance and consistency. Are promises kept in terms of claim of properties e.g. shine, volume, color and hair type? Quality, idea, and innovation are assessed. Two categories: Popular and luxury, where popular often are sold from supermarkets or pharmacies, while luxury is selective in distribution, but can be found in both retail and in professional salons.