Durability, lightness, skin feel, color and texture are parameters that are of great importance in the assessment of the Makeup Product of the Year. Emphasis is placed on innovation, packaging and usability. Products and looks can be submitted. The category includes products such as concealer, powder, primer and foundation, but also the decorative makeup such as lipstick, eye shadow, nail polish, mascara etc. An important consideration when placing in the category is whether the product is makeup or skincare – or both. There are winners among products in the Popular and Luxury categories. Products sold and used at clinics, salons and spas will be included in Luxury.