HAIR CARE PRODUCT OF THE YEAR – POPULAR & LUXURY
The hair care product of the year includes all hair care products (both for women and men) except hair styling products. The products are evaluated based on their composition, efficiency, scent and texture to the hair. If it meets the claims eg. emollient effect, shine, volume, color and hair type? The quality, idea and innovation of the product are assessed. The category is divided into two prices: Popular and luxury, where popular are easily accessible products often from supermarket or pharmacy, while luxury is selective in its distribution, but can be found both in retail and professionally in salons.

HAIR STYLING PRODUCT OF THE YEAR – POPULAR & LUXURY
The hairstyling product of the year (both for women and men) is evaluated based on composition, efficiency, impact on hair appearance, durability, scent and texture. Does the product keep the promises when it comes to shine, volume, hold and flexibility etc.? The quality, idea and innovation of the product are assessed. This category is divided into two prices: Popular, which are easily available products from the mass market, and luxury that are styling products used and sold professionally, but also luxury products from retail.

MAKEUP PRODUCT OF THE YEAR – POPULAR & LUXURY
Durability, lightness, skin feel, color and texture are parameters that are of great importance in the assessment of the Makeup Product of the Year. Emphasis is placed on innovation, packaging and usability. Products and looks can be submitted. The category includes products such as concealer, powder, primer and foundation, but also the decorative makeup such as lipstick, eye shadow, nail polish, mascara etc. An important consideration when placing in the category is whether the product is makeup or skincare – or both. There are winners among products in the Popular and Luxury categories. Products sold and used at clinics, salons and spas will be included in Luxury.

BODY CARE PRODUCT OF THE YEAR – POPULAR & LUXURY
The Body Care Product is evaluated based on composition, skin feel, sensory impressions and innovation. Does the product meet promises and effectiveness? Is it a delicious product in terms of fragrance and texture? This category also includes nail care, hand care and feet care products. Cleansing products have their own category, so it is possible to distinguish whether the primary function is care or cleansing. Two statuettes are gven: one for Popular and one for Luxury, and professional products will, as a starting point, fall under Luxury.

FACE CARE PRODUCT OF THE YEAR – POPULAR, LUXURY – DETAIL & PROFESSIONAL
The Face Care Product is divided into three categories. Face Care winners are found among products in the Popular, Luxury Detail and a separate category for Professional. When evaluating facial care products, ingredients, effectiveness according to promises, skin feel, texture, scent, target audience and functionality will be evaluated. Innovation is also a part of the overall assessment. The category of Face Care also includes masks if their primarily function is care properties.

CLEANSER OF THE YEAR
A product used to cleanse the face and / or body. These are cleansing lotions, scrub creams, masks, skintonics, soaps for face and body. Here, all beauty products where skin cleansing is the primary function are included. Products – eg masks – with nurturing function will be in the category of facial / body care but may well be included in both categories. Efficiency, results, convenience, scent and consistency are some of the parameters that will be looked at. The category includes cleansing products from both popular and luxury – retail and professional.

MEN’S PRODUCT OF THE YEAR
The category includes all men’s products except scents and hair products – for example, facial care, body care, shaving products and men’s makeup. The product must be targeted to specific masculine needs. Innovation and functionality will be included in the assessment.

FRAGRANCE OF THE YEAR – POPULAR
Fragrance of the Year can either be feminine, masculine or unisex. It is first and foremost the scent that is judged. Consideration is given to composition, harmony, innovation, target appeal and experience of packaging in the overall assessment. Every year many fragrances are introduced to the market, but which one has the potential to become a favorite fragrance for men and / or women? Which one has the little extra? A popular scent is not the most expensive in its class and it is readily available. Popular will often include celebrity fragrances.

FRAGRANCE OF THE YEAR – LUXURY
This is a fragrance from a perfume house or fashion house that sends extravagant and expensive products on the market that are in the high end of the price range. The fragrance can be a feminine scent or a men’s but also unisex. When it comes the fragrance of the year, it is first and foremost the scent that is judged. We look at composition, harmony, innovation, target appeal, functionality, esthetics and experience the packaging in an overall assessment. What is the scent of luxury?

NICHE FRAGRANCE OF THE YEAR
It is the scent that counts. Among other things, consideration is given to composition, harmony, innovation, target appeal and experience of packaging in the overall assessment. The niche fragrance is special and not immediately a commercial scent. The scent may be specific to women or men, but also unisex.

NICHE PRODUCT OF THE YEAR
The niche award is given to a niche product or niche brand. A niche product is typically a product that meets a very specific need. A niche product can also be called a “specialty product”. It’s new, innovative and probably a little different from the products we usually encounter. It may be a limited portion of consumers who need this product, but it may still be widely distributed. A niche brand is a brand that is distributed through a very narrow reseller network. It can be a brand that the consumer almost has to search for. The products themselves under this brand may be products that meet common needs and need not be specialty products. History, idea, concept and innovation are important in this category.

INNOVATION OF THE YEAR
Technology must be at the forefront. This award will be a recognition of the launch of a product that represents unique innovation. Products submitted to this category must represent a technological innovation at the ingredient or production level that will impact on beauty products of the future. Particular innovation in the combination of product and packaging may also be considered.

CLASSIC OF THE YEAR
The Classic is not a launch in 2019, but a product that has had a fixed place on the shelves for several years. It was innovation once and the concept still has to be attractive. It is considered whether the product is still a bestseller, but judges also looks at the composition, efficiency, fragrance, consistency and whether the product meets the promises behind. Suppliers are very welcome to submit product proposals, but the judging panel will also find products that can receive the award as the Classic of the Year. There will not be 5 nominees in this category, but the winner will be revealed at the Danish Beauty Award 2020. There is no entry fee for proposals for the Classic of the Year.

NEW BRAND OF THE YEAR
In this category we award a brand’s entry into the Danish market in 2019. The New Brand of the Year must have good values. It must be a brand that has come to stay. There must be joy among beauty enthusiasts that this particular brand is now being sold in Denmark. The category also accepts the launch of brands that were officially launched in Denmark during the year which are now ‘branded’ through a designated distributor that makes the brand widely available. There may be gray zones just around the turn of the year for the launch date of the press, retail and consumers respectively.

THE DANISH PRODUCT OF THE YEAR
A Danish product developed and / or produced in Denmark is given a statuette in this category. The product can be specially adapted to Danish conditions, Danish consumers or developed by innovative and creative Danes. It may well have been produced abroad, but in that case the recipe must have been developed in Denmark.

GREEN AWARD OF THE YEAR
This prize is for a product, brand or company that is in the “green category”. There must be strong reasons and argumentation to follow the product, so judges can evaluate how the product contributes to a more sustainable life. In this category, we could find a natural product, an organic product or for example a product, brand or company that takes special consideration of packaging, climate or the environment in other ways.

THE CARE & PROTECT AWARD OF THE YEAR
This award is given to a product that has a protective effect or takes special consideration. For example, sun protection products that protect against the sun’s UV radiation. It can be for face or body, but the award can also be given for a makeup product with sun protection. The category also includes products that are particularly considerate of children or people who cannot tolerate specific ingredients such as perfume. This category will therefore include both unscented products, hypoallergenic products, sun protection products and products for children.

SERIES OF THE YEAR
An award given to a new line or series of products. It can for example. be a facial care series that includes both cleansing and face care, a line of body care products for a specific skin type, or e.g. a hair care or fragrance series. The series may well have been marketed by an existing brand. If you want one or more of the products evaluated individually in other categories, then the individual product must be entered into the category(s) or the judging panel will only evaluate the series as a whole. The series is considered “one product”. Judges only need to receive the product once. It is okay to select products that represent the series. The judges must receive at least two products from the series in order to evaluate it.

BEAUTY TREATMENT OF THE YEAR
An award for the best beauty treatment of the year must go to a treatment performed at a clinic, spa or salon, which provides an exceptionally good treatment of hair, face or body with basic or high-tech products from the industry. The treatment must be professional and fulfill a special need that is modern and trendsetting. Not all judges will try the enrolled treatments, but 3-5 judges will initially assess and share reviews with the rest of the panel. If the treatment comes among the 5 nominees, more judges from the panel will test the treatment.

SALON / CLINIC / SHOP / SPA OF THE YEAR
Salon / Clinic / Shop / Spa of the Year must have had a particular success in marketing, selling and using beauty products in 2019. It can be a shop, a supermarket, a pharmacy, a department store or for example a beauty clinic, spa or dermatological clinic – no boundaries are set as long as it is a treatment space and / or point of sale of legal cosmetic products. Suppliers may sign up for the place, but stores, salons and clinics can also sign up for the competition themselves. Remember to describe special conditions that characterize the place and what makes this an extraordinary Salon / Shop / Clinic / Spa. Photos must be sent. Not all judges will visit the registered sites, but 3-5 judges will evaluate and share reviews with the rest of the panel. If the place is among the 5 nominees, more judges from the jury will visit.

THE BEAUTY ACCESSORY OF THE YEAR
This is NOT a cosmetic product, but a product related to cosmetics. It is a product used with cosmetics for example a popular hair tool or electrical apparatus, but it can also be a makeup bag. To win this award in 2020, the product must be launched on the Danish market in 2019.

FIERY SOUL OF THE YEAR
The award is given to a person who is passionate about the world of beauty and cosmetics and who makes an extra effort in or for the industry in Denmark or abroad. Suggestions are welcome for this category. There is no registration fee.

INFLUENCERS ‘CHOICE AWARD
This award will be given to a product that is considered something special by a number of Danish beauty influencers. The judges will find the nominees and then ask the suppliers to send the product to the group of selected influencers (6-8 additional products). Influencers will point out a winner of the Influencers’ Choice Award. By choosing the category Influencers’ Choice Award upon registration it is announced that you would like to contribute with products to the Influencer panel.

CONSUMER PRIZE OF THE YEAR 2020
The consumer prize will be found by voting among consumers online and / or via sms in collaboration with one or more partners. The judging panel will select the nominees to be published so that the winner can be found by voting among consumers. All cosmetic products (except products that are only used professionally) can enter the competition to win the Consumer Prize of the Year – whether the product is sold online, in pharmacies, at perfumery, material stores, department stores, clinics, hairdressing salons or elsewhere. By choosing to participate in the category Consumer Prize of the Year when registering, it is also announced that you would like to participate with products for the consumer competition (5 products). 5 consumers who voted will win the nominees in the category.

THE GOODIEBOX AWARD 2020
The award is given to a GOODIEBOX product, which is selected by GOODIEBOX’s subscribers in a special edition Danish Beauty Award GOODIEBOX with 5-6 products. The product must be a cosmetic product – it can be skin care, makeup, for the hair or something else under the definition of cosmetics, but can also possibly be a beauty accessory. The special edition GOODIEBOX will be sent out to all subscribers in the spring of 2020 (the March box). The requirement to join is that you are selected by GOODIEBOX and deliver products to the box so that a winner can be found with all GOODIEBOX subscribers. See last year’s DBA box at www.goodiebox.dk under previous boxes. Contact GOODIEBOX to be considered: line@goodiebox.dk/tlf. 31 32 17 38.

INNER BEAUTY AWARD
The award is for an Inner Beauty product that makes you more beautiful and healthier from the inside. The category includes dietary supplements, superfoods, probiotics, etc. that may affect hair, nails and skin health and radiance. The products in this category must have been available on the Danish market in 2019, but are not necessarily launched in 2019. The winning products from the Danish Beauty Award 2017, 2018 and 2019 cannot participate again.
Supplements are considered food and regulated in relation to food law. There are special rules applicable to supplements in the Dietary Supplements Directive (2002/46) and the National Executive Order on Supplements (No 39 of 12/01/2016). In the case of claims, the products must comply with the applicable rules described in the Claims Regulation (1924/2006) and the approved claims described in the EFSA’s EU Register on nutrition and health claims. The judges panel reserves the right to request further information and documentation.

CAMPAIGN OF THE YEAR – NEW IN 2020
The campaign with the highest level of creativity and inventiveness is awarded. The campaign is the one that is best adapted to the product and target group with the use of exciting and perhaps unconventional tools. The winner of this year’s campaign is a company or agency that has achieved special attention and exceptional results with the campaign in retail, professional, print or social media.