Durability, lightness, skin feel, color and texture are parameters that are important in the evaluation of the Makeup product of the year. Emphasis is also placed on innovation, packaging and usability. In this category both products and looks may be submitted. The category includes products such as concealers, powders, primers and foundations but also decorative cosmetics such as lipstick, eye shadow, nail polish, mascara, etc. An important consideration for positioning products in this category is whether the products are primarily makeup or skincare – or maybe even both. Winning products will be found in the categories Luxury and Popular. Products used and sold in Clinics / Salons / Spas, are be included in the Luxury category.